If LinkedIn and online address books have replaced Rolodex why do paper business cards still exist?
However into technology we are, we’ve all still returned from networking events with handfuls of business cards and frequently handed out many of our own. There is something about a person or company that is expressed through a high quality printed, soft to touch, credit card size piece of card that the phase 'add me on Facebook', 'follow me on twitter' or 'connect with me on LinkedIn' just doesn’t accomplish.
You may indeed return home from a networking event or exhibition and hop online to connect to the people you have just met, however you are still likely to keep that business card to hand or in a safe place.
Mark Applin, founder of Intermedia, a Southampton-based agency, sums it up in one sentence "It is a great conversation starter. Nothing else has yet matched the simplicity of handing out a business card."
Whether your business is big or small, online or offline you would be hard-pressed to find a company that does not provide its staff business cards. There’s no need to worry about quantity or cost as Eazy Print provide many options to suit any budget. From low cost business cards for small quantities and short-term use to luxury extra thick business cards. We can print as small a run as 50 of one name and still provide a variety of finishes.
With advances in print, excellent paper options and design trends, you can modernise your business cards to reflect your best side and make a great first impression whatever your budget.
So how do we utilises this tiny piece of card?
1) Go thick! - quality materials
Advances in printers and paper have allowed our digital machines here at Eazy Print to print on heavyweight card up to 350gsm, allowing us to offer great quality on even the smallest of orders. Want to go even thicker?! Our most popular cards are the premium business cards. These are litho printed on substantial heavyweight 400gsm triple coated silk art board which we then matt laminate for additional bulk. Want to go thicker still?! We offer luxury extra thick business cards where you can choose from double or triple thickness cards. Our double thickness card is made up of two layers of card fused together with a total weight of 650gsm, and our triple thickness cards has yet another layer which increases the overall thickness to 920gsm!
2) A colour sandwich - add a pop of colour
Our luxury business cards don't just look special - they feel special too! Substantially thicker than standard business cards, and with the option for a coloured centre layer, these cards are more than a business card. They are unique and a statement of quality.
The triple thickness centre layer is available in three colours - red, blue and black. This luxury product is printed in full colour to both sides and supplied in business card boxes with free delivery.
3) I’m online! - use it as a signpost
When considering what information to put on your business card don’t feel you have to squish everything on it. Use it to signpost relevant links that are the most important in telling your story. We all have an online presence but don’t include everything pick just a few – Facebook, Twitter, YouTube channel, LinkedIn profile.
4) You can reach me here, here, here and here.
Lose the kitchen sink approach. There is no need to include every telephone number you have – fax, mobile, switch board, direct dial, Skype. Include only one or two - a company number and mobile are most common. Then add your email address and a URL to your website where all your other information can be viewed. Also, a company’s full address can take up a lot of space on our tiny card, if you want to include it then a city and county is normally all you need. If someone wants to post you something they can always look online for the company’s full address.
5) Don’t forget the back
Print your business cards double sided. A logo on the front is fine but how do we add interest to our tiny business card? Use the back. Be visual, add an image or design that might help spark a conversation. Express a core value or use brand colours. Be creative!
6) Consider a call to action
Think of your card as a call to action. What would you like the keeper of the card to now do? "Contact me today!", "Download our free app!", "View my showreel!", "Browse our gallery and portfolio", "Tag me on Facebook", "Read my blog" or "Follow us on Twitter."
7) DO NOT use clipart
Do not under any circumstances use clipart. It has its place, but your professional card is not one of them. There are many online photo and image libraries available to us now, so that we can select the most professional image, illustration or logo for our business. Some are subscription based, some have one-off fees and others are simply free to use. Alternatively, use our design online services – we have created templates for your use, ready-made designs for you to simply update with your own details or use our design studio who are happy to create bespoke designs.
8) Do you need a QR code?
QR codes seem like a really handy item to have on your business card, simply scan them and you’re taken straight to your website. However, research has shown that up to 97% of consumers don’t even know what QR codes are, let alone what app to download to use them. So perhaps it’s best to simply use short URLs if there’s somewhere you’d really like them to visit.
All of our business cards include FREE delivery*. Browse our website and see all of our great business card options. With options to suit any budget, order yours from us today!
*at date of publish 12/07/2016