How did we survive without printing? Look around a modern home or office and we are surrounded by books, magazines and a host of other printed material. For centuries, monks with quill pens painstakingly wrote out copies of the Bible, in silence, and peering through dim light.
And, through the dark ages, bookkeepers toiled, recording everything by hand…over and over again.
Everything changed in 1796 when German actor Alois Senefelde found a cheap way of publishing theatrical works. He invented the printing technique of lithography.
Even with the rapid growth of digital printing, the oil and water-based process – transferring the image to the paper with rubber blankets - is still the most dominant form of print media production.
Senefelde would have been impressed with modern litho printing presses. Some use an eight colour in-line process with advances such as spot colour.
Digital printing is a four colour process reproduction method that uses electronic files, such as PDF artwork, and dots of colour to produce an image using toner or ink. Unlike litho, no printing plates are required and there is less waste of chemicals and paper.
And so, which method should we choose – litho or digital?
Quality of print between digital and litho is a strongly debated point. It is true that older digital machines could not match the high quality of litho printing, but today’s digital presses come very close.
For the vast majority of people this debate is irrelevant – the quality produced by both methods will be suitable for most commercial print work. However for high end, high quality work such as brochure printing, litho may still be the best option.
Digital is a more cost-effective production method for shorter runs; litho is much more efficient for longer runs. Digital would be a cheaper option for 100 A5 flyers; litho would be the preferred choice for a run of 50,000.
Eazy Print has the ‘all in one’ solution with top quality litho, digital and large format printing under one roof.