As the new financial year rolls around it’s a great time to start thinking about all those little items that a business ought to be investing in on an annual basis. One important example of this is the business card. There’s always money to be saved by getting cards printed in bulk, so it can be tempting to keep on using them until the stock runs out, but this can place a company at a disadvantage by leaving it looking behind the times. To impress other business people it is important to have a stylish, up to date card. In this article we take a look at some of the hottest trends this year.
As the world becomes ever more focused on going green, business cards are increasingly picking up on the trend, with many now made from natural or obviously recycled materials; many businesses add to the effect by using green lettering. A card such as this is a great way to promote a company with a strong environmental strategy.
One way to make a business card stand out is to have it stand up. This year we are seeing lots of quirky cards that draw on clever designs to transform them from traditional flat rectangles into shapes often themed to fit in with the companies they represent. This type of card is easier to produce than might be thought; the part that gets tricky is aligning the print effectively.
Another alternative to the traditional rectangle is simply to use a different flat shape. Square business cards are really in this year, sometimes with a photo or logo on one side and contact information on the other. There are also circular cards, which really suit a sixties-style modernist aesthetic and are ideal for creative companies looking for a retro twist.
If you want to send the message that your business is truly unique, using unusual materials is a great way to go. There are business cards printed on pieces of linen or washed silk, stamped into thin sheets of tin or even embossed on wood. Cards like this are guaranteed to get extra attention and they will certainly help people remember you.
QR coded cards
Whatever type of card you use, the number one aim has to be to get your information out to prospective customers. QR codes, which we see turning up more and more, are a great way to do this. Similar to barcodes, they are designed to be read by mobile phones and enable the card creator to pack a lot of translatable information into a small space.
For every exciting new trend that comes along, something has to go. This year we are saying goodbye to cluttered design and the bohemian-style use of multiple fonts. The craze for natural looking materials and textured surfaces means we are also seeing the back of high gloss cards. Neutrals remain popular and strong colours are in, but pastels are definitely out.
A business card that fits these fashions shows that a company is in touch while allowing lots of opportunities for creativity.
Written by Joanne Serellis