Roller banners or pull up banners are a great way of displaying information about your products and services. They’re easy to transport, have great visual impact and, best of all, are inexpensive.
Roller banners are perfect for use at any exhibition, presentation, networking event, press launch or product launches - anywhere that you need to grab people’s attention. A well-designed and printed roller banner is a great way to show off your business, service or product.
Printed banners are usually supplied at 850mm wide with a panel display height of 2 metres. This gives you almost 2 square metres of display area.
The printed panel is supplied in a self-standing ‘POD’ or stand. The printed panel simply rolls away into this unit for transporting. Once at the venue, the panel can be rolled up out of the stand and held securely one or two poles to keep it taut.Choose from lower cost stands for short-term display up to heavy duty stands that can last for years. I find that a low cost stand is more than adequate for most indoor uses where the light conditions do not call for a high quality stand.
Most people will use a roller banner for a couple of days and then roll it down and store it away ready for the next exhibition. That said, you need to make sure you’ve chosen a stand good enough to keep the banner taut and upright. A leaning roller banner is a nuisance and doesn’t do much for your image!
Most suppliers offer two types of printed panel. The first, and more expensive traditional panel, is printed on a lightstop material with a crystal matte laminate on the front. Some suppliers are also offering a newer type of panel in PVC material which has no laminate to the face and works out much cheaper than the traditional panel.
If you are thinking about buying a roller banner the most important thing to consider is its design. A low-cost stand with a well-designed panel is much more effective than a poorly designed panel in the most expensive stand. When designing roller banners remember that the only reason for having one is to attract attention. So make the design colourful and dramatic, with minimal text.
Written by Joanne Serellis