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You may have given careful thought to the merits of exhibiting your business at a trade show. Be assured that it is one of the most rewarding forms of marketing and well worth all the effort. Success comes from well thought out planning, an inspiring strategy and a comprehensive budget allowing for all the variables involved. We can help you plan and budget for a successful trade show with this easy to follow guide. Download the trade show planning and budgeting infographic. -
Wow! Now that’s what I call an exhibition stand!
Whether you’re a rookie exhibitor or a seasoned pro, you’ll know that exhibition visitors generally have the same expectations; vibrant graphics, friendly staff, eye catching literature and special giveaways. These are standard yet necessary. But you want your brand to rise above the rest. How can you add those special features to make your exhibition literally stand out in a crowd? Where do you start? What’s the plan stan? According to Trade Show Advisor it’s all in the planning. “Begin by defining your reason or objective for trade show participation and the message you want to clearly communicate to your... -
Do you need a brand revamp?
Best Brands Apple, Google, Microsoft, Coca Cola, Amazon, Samsung, Toyota, Facebook, Mercedes Benz, IBM. Heard of any of these? Of course, you have. Everyone has heard of them. The Whole World knows them. They are the top 10 Global Brands of 2017 and are standing evidence that strong brands grow strong businesses. So how can we come up with a brand for our considerably smaller business? How can we make our brand strong? But more to the point what exactly is a brand? First things first. According to Jerry McLaughlin, co-founder and CEO of Branders.com our understanding and perception of... -
Taking photographs for your pop up banner – How To
A pop up banner needs to grab the attention of your passing target audience. You’ve got to be noticed amongst the crowd, but where do you start? A great place is with photography and selecting or taking a photograph to compliment your design. Whether you’re designing a poster, brochure or banner a good eye catching image is paramount. If you have a specific image in mind, a stock library might not make the cut. But how do you achieve that needed high-end look? One option would be to employ a professional photographer, perhaps one who specialises in product or landscape photography, depending on... -
Proper Product Launch Party!
It’s that time of year again. The time of year when we’re forced to accept summer is never coming but winter inevitably is. The days are chillier, the nights longer and there is an air of anticipation; an expectation of change for the better? Maybe not, depending on our perspective. Either way the external industriousness of former months is put aside in exchange for a more sedentary lifestyle and retreat indoors. What can we do to while away the many hours waiting for spring? Well, we have two choices: we hibernate or we PARTY! Whilst the former choice is great... -
Go ‘Designer’ and be Stylish!
Don’t you feel good whilst wearing that well-named dress? Or those shoes created by a big name with a huge following? And doesn’t it give you a boost rocking the hottest suit? Not only do you look a million dollars but you feel great. Why? It’s all down to perception. You know how others will view you. And it’s all positive. You’re assured of this because we make unequivocal connections with certain names and the products associated with them. Research shows that associating ourselves with items created by Designers has a profound effect on the behaviour of those we come... -
24-hour Party Printer
No, we don’t party 24 hours every day. Maybe for an hour or so at lunch. But we are here 24/7 to help you plan and deliver the best fundraising bash (or just help you put on a good old shindig for the sake of it!). This month we focus on running a successful charity fundraising event. Read on for some top tips on how to plan and execute a proper party. We’ll help you arrange a party that The Great Gatsby would be proud of. A fundraising party, or fundraiser, is a party that is held to collect money... -
Direct Mail. Let’s get creative!
What a creative lot you are! We are genuinely impressed by the ingenuity and inventiveness of our customers producing original content for a wealth of printed marketing materials. You never cease to amaze us with the variety, style and scope of ideas conjured up to draw in new customers and retain existing ones. What is Direct Mail (DM)? Either a catalogue or more often a small printed sheet of paper or card containing key words to describe your special event or business activities that’s sent through the post. They can vary in size from A6 to A4 and are often...
